Minnesota No. 2 in Big Ten basketball fan base rankings


Feb 14, 2013; Minneapolis, MN, USA; The Minnesota Gophers barnyard honors head coach Tubby Smith as he is announced before the game against the Wisconsin Badgers at Williams Arena. Mandatory Credit: Marilyn Indahl-USA TODAY Sports

The home for Gopher Basketball is 85 years old, but that does not mean the fan base in Williams Arena is lacking in energy or commitment. A recent study done by the Emory University Marketing and Analytics Center ranked the Big Ten Conference fan bases and Minnesota came in at No. 2 overall.

The research compiled by Sports Marketing professors Mike Lewis and Manish Tripathi  looked at the quality of each Big Ten school’s fan base relative to the revenue of the men’s basketball program and how it translated to on-court success.

Their data was based on public revenue numbers submitted to the Department of Education over the last five years. The team at EU also factored in attendance numbers, market share, winning-percentage, and other variables to come up with their formula to determine fan equity.

The Big Ten Conference as a whole was ranked No. 1 overall in the study. Primarily based on the revenue each school receives from the Big Ten Network annually. No Big Ten school was ranked in their Top 10 overall fan base rankings. Louisville came in at No. 1 overall for Rick Pitino and his Cardinals. The calculations were completed before their recent National Championship win.

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